
This is only a rough idea of what my audience profile would be, but i can clearly take from this that my target audience is mainly female orientated, this is something to take in to consideration.
In creating this brainstorm i have no concrete information to go on to say that this audience profile could possibly exist. Therefore through the use of http://www.findyourtribe.co.uk/ I took the survey putting myself in the place of my imagined target audience taking into account the traits that I established in my mind map above.
Upon taking the survey 'FindYourTribe' calculated me as a 'Rah'. A brief video summing up the 'Rah' tribe is shown here:
The FindYourTribe survey is a great way of separating people into labels or 'tribes' which is helpful in detailing my audience profile, but the only problem is they are not completely accurate and some aspects of the tribes don't necessarilly fit in with what I feel would be my target audience. So on http://www.uktribes.com/ I decided to look further into what classifies a person as a 'Rah' and as I suspected it did have some very similar, in fact identical characteristics to what I had jotted on my mind map, but I also felt it was slightly too stereotypical and narrow-minded especially with the idea of Rah's being aristocratic and those attending grammar schools.
I feel Ruth Bewsey is an artist that admittedly would appeal mainly to the type of audience described in the 'Rah' category but i also feel she is slightly more widely accessible than that to people who aren't so into high society and social events, and not necessarily middle to upper class. Therefore on the home page of http://www.uktribes.com/ I used the 'Roll over a tribe to explore box'.


When I touched the mouse over the 'Rah' tribe it linked to 'Townies' and 'Indie Kids', this shows that Rah's have the closest links with these two tribes. Upon looking into further detail about these other two tribes I did find some characteristics that I felt fit much more comfortably in to my potential target audience showing that my artist isn't restricted to only one demographic.
On the UKTribes website is a detailed description of the Rah's
http://www.uktribes.com/?p=tribe&id=17&article=1
Like with the Rah page, UKTribes has a page describing the Townie styles and trends
http://www.uktribes.com/?p=tribe&id=15
There is also a page dedicated to the Indie Kids and their lifestlyes
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